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A backhand sidespin serve tends to be more effective to an opponent's forehand, while a forehand pendulum serve tends to be more effective to an opponent's backhand. This is because the racket angle needed to return these sidespins is less natural when done this way. This doesn't mean only serving these serves to the side that's less comfortable, only generally serving it more to that side. Each opponent is different, so try out each combination and see what happens.